Abundance Cooperative Market has announced a new discount program called FLOWER, which stands for “Fresh, Local, Organic, and Within Everyone’s Reach,” officials from the store stated. The program has been designed to make fresh, organic food more affordable for residents on a limited income.
Shoppers who currently receive financial assistance from SNAP (Food Stamps), TANF Cash Assistance, WIC, Free School Lunch Program, and Medicaid will be eligible to apply to the program, and receive a 10 percent, everyday discount off all regularly priced items in the store.
FLOWER participants will also be eligible to participate in the market’s shareholder program on a scholarship level, officials said, which will award shares on an annual basis.
“Healthy and organic food isn’t always feasible for people who don’t have a lot of money to spend on groceries,” said Jim Deluca, Abundance general manager. “FLOWER is built on our belief that healthy, wholesome food should be more affordable for shoppers in Rochester who are on a limited budget. By giving participants a 10 percent discount every time they shop, FLOWER significantly lowers the overall cost of the natural food, and eco-friendly products, in our store.”
Individual participants, and any dependents they may have under the age of 18 years old, may use the program, according to Deluca.
Abundance is currently owned entirely by more than 2,000 shareholders who live in and around the city. The store is part of National Cooperative Grocers (NCG), a cooperative which supports more than 180 food co-ops across the country.
Visit www.abundance.coop for additional information regarding the program.