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Black Culture Festival!

By Tyronda James

Fatima’s Creations, Photo by Tyronda James/Minority Reporter Media Group.

Willpower Media Company,  a local, grass roots, black centered organization hosted its 3rd ANNUAL BLACK CULTURE FESTIVAL, Saturday, August 6 and Sunday, August 7, 2022, at Parcel 5 on East Main St. in Downtown Rochester.

The festival was created to celebrate black culture and the success and accomplishments of the community as Black People in America.

Festival organizer Will Powers of Willpower Media Company said he strives to bring unity, love and understanding to the black and brown community and inspire change.

”This year, Willpower Media Company partnered with Community Resource Collaborative and collaborated with various channels across New York State and beyond to connect young people with the resources they need to move through their traumas and find personal peace by way of stable housing, employment, mental health and other necessary services,” said Powers. 

This year, the company gave away a scholarship for a college bound student, who plans to attend a Historically Black College or University, for the year 2022-2023.

Black Culture Fest vendor collage. Photo from

Black Culture Festival featured various local resource centers, sponsors such as Sweet Ida Mae’s pantry, free haircuts compliments of Brother’s & Sister’s Unisex Salon, bounce houses from of Super 7 Partie Supplies, Rec on the Move interactive fitness and more.

The Fest featured various Black Businesses with an abundance of products. Businesses included Lovely’s Lab by Diane, who specializes in the art of adult products, visit her shop at You need custom items, connect with Customs T-shirts and more by Lightwork Customs 110 at or on Facebook and Instagram @Lightworkcustoms110.

Vendors also included The House of Botanical INC, Enchanted Love Cosmetics, Uplifting Treasures, Symora’s African Waist Beads, Love Always Shops, Pearls Love Cosmetics, Fatima’s Creations and many, many more.

Photos & photo collage by Tyronda James/Minority Reporter Media Group.

The festival also offered bounce houses, vendors, food, fun, live entertainment, games and much more, from local, black owned businesses and artists.

Powers said his mission is to create a festival that celebrates the current black culture in America that is recognized all over the world. 

“Our goal is to continue to create a safe and comfortable platform for those within the black and brown community to unapologetically celebrate black culture and all its beauty.” 

Check out the Black Culture Festival at to stay in the know of future events.