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Media coverage will likely act as a lead accelerant as part of a larger sales strategy.. (Photo by David McNew/Getty Images)

How The Right Media Coverage Creates More Sales And Bigger Profits

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The Federal Trade Commission is cracking down on deceptive billing practices for subscription services, including many media outlets. The agency says companies that make it easy to subscribe and difficult to cancel may face enforcement actions. (Erik Drost/CC BY 2.0)

FTC Cracks Down On ‘Click To Subscribe, Call To Cancel’ Billing For Subscription Services

Negative-option billing practices are a widespread marketing strategy. The post FTC Cracks Down On ‘Click To Subscribe, Call To...