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Cuomo: State’s Website Users Have Doubled on

By Staff


state webGov. Andrew Cuomo has announced users have doubled, mobile traffic tripled, and pageviews quadrupled, one year after the state launched a redesign of its website,

“When we redesigned NY.Gov, we put New Yorkers at the center, and made it easier than ever to utilize, and learn more about government services,” Gov. Cuomo stated.

The state launched the website, redesigned for the first time since 1999, on Nov. 12, 2014, and the number of users jumped from 2,321,212 in the year before the launch, to 6,020,838 following the launch, according to officials.

Google and Bing are the top referring external sites to NY.Gov, which suggests better indexing and search engine optimization, officials stated. In addition, other contributing factors have included improved mobile access, translation to dozens of languages, and better accessibility for the visually impaired.

According to the state, more than more than 23 percent of traffic on the site comes from mobile devices; pageviews have increased from 3,983,135 prelaunch, to 17,206,376 post-launch; and the rate at which visitors leave the website is down by over 20 percent.

Here are the full metrics of

Metric Nov 12, 2013 – Nov 9, 2014 Nov 12, 2014 – Nov 9, 2015
Pageviews 3,983,135 17,206,376
Mobile sessions 524,896 1,970,897
Visitors 2,321,212 6,020,838
Bounce rate 81.4% 60.4%