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Foodlink’s Curbside Market Unveils New Truck, Joins “Double Up Food Bucks” program

By Staff

 

Chief Program Officer Mitch Gruber discusses the third Curbside Market vehicle and the Double Up Food Bucks program Aug. 16 at Andrews Terrace in Rochester.

Chief Program Officer Mitch Gruber discusses the third Curbside Market vehicle and the Double Up Food Bucks program Aug. 16 at Andrews Terrace in Rochester.

Foodlink’s Curbside Market, which brings fresh, affordable produce into low-income, underserved communities, has announced the completion of a new, wheelchair-accessible truck, and its participation in the “Double Up Food Bucks” program, which will offer savings to customers who use Supplemental Nutrition Assistance Program (SNAP) benefits.

Foodlink officials held a press conference at Andrews Terrace Tuesday, one of the organization’s most popular Curbside stops, to make the announcement.

“The Curbside Market has proven to be the most effective way to make healthy, affordable food available in low-income communities throughout the greater-Rochester area,” Mitch Gruber, Foodlink’s chief program officer, stated. “We are confident that this new vehicle, and our partnership with ‘Double Up Food Bucks,’ will allow us to reach more people, and provide greater savings to those who need it most.”

According to Gruber, the new truck will give customers access to a wheelchair lift, a wider aisle, and the opportunity to shop from outside the vehicle for the first time, with several outward-facing produce bins.

In addition, SNAP customers will also double the value of their dollars through a USDA-sponsored program, which will allow recipients to spend up to $10 per day.

“On behalf of the citizens of Rochester, I thank Foodlink for providing even more resources that will give residents greater access to healthy foods, fresh produce, and good nutrition,” Mayor Lovely Warren stated. “As we work in Rochester to create safer streets, more jobs for our citizens, and better educational opportunities for our children, increasing access to a healthy lifestyle is key to these efforts. Foodlink is making our community stronger by bringing much-needed services to areas of need.”

Foodlink said M Design Vehicles constructed the new truck, which the organization said it funded through partnerships with the Greater Rochester Health Foundation, and Citizens Bank.

Foodlink’s Curbside Market has currently expanded into eight of the 10 counties in the organization’s service area, and now operates a year-round schedule.

Visit www.foodlinkny.org for additional information regarding the market, and www.doubleupnys.com, for additional information regarding the “Double Up Food Bucks” program.

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