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Popular JSY at the Market Program Returning to Rochester

Young woman on the marketA popular program will be returning to the Rochester Public Market this year, in the hopes of helping residents cultivate better preferences in the kitchen — and that’s not referring to decorating choices, such as the fact that 65% of homeowners prefer stainless steel appliances or that bright wall colors are “in” this year.

The Just Say Yes to Fruits and Vegetables program, presented by Foodlink, seeks to show consumers that in addition to being healthy and lowering rates of obesity, diabetes, heart disease and even cancer, fresh produce is delicious and easy to prepare.

At each free JSY cooking demonstration, a nutritionist will share simple and tasty ways to utilize the wealth of fresh fruits and vegetables offered at the market. Last summer, nearly 1,000 people participated in the workshops.

JSY at the Market will kick off the 2015 season this Saturday, May 2, between 9 a.m. and 1 p.m., and will run throughout the summer on Thursdays and Saturdays.

The JSY program is funded by the New York Department of Health and the USDA Supplemental Nutrition Education Program, SNAP-Ed. It was begun in New York in 1997 as part of obesity prevention programming, particularly for underserved communities.

Foodlink is a local organization that serves as a Feeding America hub for Allegany, Genesee, Livingston, Monroe, Ontario, Orleans, Seneca, Wayne, Wyoming and Yates counties. In addition to simply giving food to those who need it — Foodlink distributed over 18 million pounds of food in 2014 — the nonprofit is focused specifically on addressing serious health disparities that are that are directly related to food insecurity.

Although the demos are created with families utilizing SNAP benefits (commonly referred to as food stamps) in mind, anyone is welcome to attend. More information is available at or by contacting April Miller (by phone at 585-328-3380 or by email at