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RIT to Hold Workshop For Business Owners to Assess Their Products and Services

By Staff


cue logo (2)Rochester Institute of Technology’s Center for Urban Entrepreneurship (CUE) will offer a free “Market Feasibility Workshop” to current or aspiring business owners seeking insight into understanding the market environment, according to CUE officials.

The workshop will begin at 5 p.m. Wednesday, July 13, at the CUE on 40 Franklin St.

Registration will be limited to 40 participants.

The session will help train entrepreneurs in assessing whether there is a need for their product or service, and show them how to conduct free or low-cost research on relevant topics such as economic, political, legal and regulatory environments; consumer needs and preferences; and competitor analysis.

“Often, entrepreneurs start their ventures without having a significant understanding of the market environments into which they, and their businesses, are entering,” Ebony Miller, interim director of RIT’s CUE, stated. “Blind entry into markets can be distressing for entrepreneurs who may be financially, and mentally, unprepared to deal with various start-up challenges, including nominal demand for their products and services. Blind entry can also seriously cripple an entrepreneur’s ability to most efficiently and effectively begin the process of business development in order to start to earn revenue.”

Interested individuals may contact CUE program assistant Yasmin Mattox at 585-475-6199, or,  for additional information, or to register for the workshop.

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