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Save-A-Lot Launches New Private Label Brand

By Staff


familyshot_480_1Save-A-Lot Food Stores has launched its new “America’s Choice Creations” private label brand, officials from the grocery store stated.

There are two Save-A-Lot stores in the immediate city of Rochester.

Officials have touted the new brand as being “crafted with quality ingredients at great prices,” and the store has rolled out 17 products, in the first of three phases, at all 400 of its corporate, and independently-owned locations.

“We are excited about our new America’s Choice brand launch,” Nancy Chagares, Save-A-Lot’s chief merchandising officer, stated. “While we currently enjoy great quality and price reputation with all of our private label brands, America’s Choice will ramp up the ‘innovation factor,’ providing a cohesive private label platform, and brand we can build upon to increase customer engagement and driving loyalty.”

The new products are exclusive to Save-A-Lot, and range from frozen entrees to snack food items.

Visit to view the new products.

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