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Total Picture: Amimon Wins Technology Oscar, Invention Ups Director’s Artistry

Four Israelis have changed film production.

The quartet won an Oscar in the scientific and engineering category for technology developed by the firm Amimon.

The company’s chipset, used throughout the global film industry, transmits high-quality video from many cameras to monitors on a film or television set, without delay. It allows a director to see all shooting angles on a set simultaneously in real time.

Amimon was started in 2004 by Tel Aviv University Professor Meir Feder and his former student, Zvi Reznic, and Tel Aviv University graduate Noam Geri, based on technology developed at the university.

The Academy Award was shared by Amimon senior executives Guy Gorman and Ron Yogev.

Feder called the award “a proud moment for Tel Aviv University. We developed the basic technology in 2004-2005, when everyone thought the task was very difficult or even impossible. We knew it was a real technological achievement, but never imagined we would win the Oscar for it.”

Feder is no stranger to technological achievement.

“I have won many academic awards, but the Oscar is certainly the most famous,” he said. “For me and for the great team who took part in developing the technology, this is an enormous achievement.”

“The main importance of Prof. Meir Feder’s technological development is shortening the set building in multi-camera productions. This novel technology saves production time and frees significantly more time for the creation itself,” said film director Joseph Pitchhadze, who teaches at the Tel Aviv University’s Steve Tisch School of Film and Television.

The Academy Award Committee gave a more technical explanation.

Amimon won a technology Oscar for their innovation and developments in the film industry. (Screenshot from Amimon/amimon.com)

“By using novel extensions of digital data transmission and compression algorithms, and data prioritization based on error rate, the Amimon chipset supports the creation of systems with virtually unrestricted camera motion, expanding creative freedom during filming.”

The formal presentation of the award will be made in a virtual event on February 13.

Separately, Shira Hass has been nominated for a Golden Globe for her performance of Esther, an Hasidic woman who escapes her Brooklyn life and marriage,  in the TV series “Unorthodox.” Hass has been nominated for Best Actress in a Limited Series or TV movie category.

(Edited by Fern Siegel and David Martosko)

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