The University of Rochester will launch its new anti-racism campaign, “We’re Better Than THAT,” during a basketball doubleheader, Feb. 27, at the Louis Alexander Palestra on the River Campus, officials from the school stated.
The first 200 students who present U of R IDs will receive free tee-shirts, buttons, and stickers with the school’s new anti-racism logo, and both the men and women’s teams will also wear gray tee-shirts with the blue and gold logo during warmups. Admission to both games will be free.
The university’s Commission on Race and Diversity has decided to use the new slogan to launch its mission, and the group said it will also highlight the campaign with a video contest.
“The anti-racism committee will pick the finalists,” the university’s website stated. “University of Rochester students, faculty, and staff are eligible to vote for the winner. The winning video selected will be used as part of the anti-racism committee’s ongoing campaign.”
Students may currently submit videos ilustrating the fact that racism exists on campus, and how the school can combat the problem. In addition, first- and second-prize winners of the contest will receive $500, and $200, respectively.
The university will accept submissions for the contest until March 4.
Last year, students protested to improve the racial climate for minority students on campus, prompting University of Rochester President Joel Seligman to establish the commission.
Visit http://www.rochester.edu/better-than-that/ for additional information regarding the school’s campaign.