B.L.O.O.M ROC Pushing for Equity Amid National DEI Backlash –Hosting Black Tie Event

B.L.O.O.M ROC Team

Rochester, NY—As debates over Diversity, Equity, and Inclusion (DEI) efforts dominate headlines, one local organization is proving that meaningful equity work remains not only relevant but necessary. B.L.O.O.M ROC, a nonprofit dedicated to empowering those disproportionately impacted by the War on Drugs, is doubling down on its mission to level the playing field in New York’s cannabis industry.

Amidst political headwinds challenging DEI initiatives nationwide, B.L.O.O.M ROC is standing firm in its efforts to support Social and Economic Equity (SEE) applicants—individuals from communities historically over-policed for cannabis offenses. The stakes are high: with 50% of New York’s adult-use cannabis licenses designated for SEE applicants, the opportunity to reshape the industry exists, but systemic barriers remain.

“Our communities can’t afford to lose ground in the fight for equity,” says Precious Brown, President at B.L.O.O.M ROC. “We’re bridging the gap between policy and practice, ensuring these opportunities don’t go to waste.”

B.L.O.O.M ROC provides essential resources, including compliance training, mentorship, and access to capital, helping SEE applicants succeed in the cannabis industry. Their upcoming fundraiser on Saturday, February 1, 2025, at Glendoveers, 2328 Old Browncroft Boulevard in Rochester, will bring together advocates and leaders to spotlight their work and raise critical funds for initiatives like the Cannabis Incubator and Bootcamp.

Mayor Malik Evans and Assembly Majority Leader Crystal Peoples-Stokes are set to bring powerful voices to the conversation on equity and opportunity. Mayor Evans will focus on how equity-driven initiatives, beyond just cannabis reform, can uplift underserved communities and create long-term economic growth in Rochester. Meanwhile, Assembly Majority Leader Peoples-Stokes will break down the impact of New York’s Social and Economic Equity (SEE) Program, showing how it’s helping to address disparities and open doors in the cannabis industry.

While DEI programs are under fire across the country, B.L.O.O.M ROC remains steadfast in their work to empower historically marginalized communities but to also set an example for organizations navigating today’s polarized climate. Their message is clear: equity isn’t optional—it’s essential.

For more information about B.L.O.O.M ROC’s annual Black Tie event, go to Eventbrite.com and search “BLOOM ROC.”