Empowering Black Entrepreneurs: Rochester Programs Target Systemic Barriers

Black-owned businesses in Rochester have long faced systemic barriers—from limited access to capital to exclusion from major procurement opportunities. But a growing network of local initiatives is working to level the playing field, helping entrepreneurs secure funding, contracts and support.

The Urban League's PowerShift program has an emphasis on minority, women, and veteran-owned businesses,

Programs like the Rochester Procurement Equity Project (RPEP) and the Urban League of Rochester’s PowerShift initiative are using targeted, data-driven approaches to promote economic inclusion.

For many small business owners, securing contracts with large institutions can be transformative. Yet for years, the process has remained largely out of reach for minority-owned businesses. Launched in 2023, RPEP seeks to change that by increasing transparency in city contracting and offering the training and access entrepreneurs need to compete.

“It starts with awareness,” said Patricia Marcaida, a procurement equity advocate. “Many entrepreneurs don’t realize these institutions are actively looking for local vendors—especially minority-owned businesses. The challenge is getting the word out and making sure businesses are ready to take advantage of these opportunities.”

The program goes beyond simply connecting businesses with buyers. It also focuses on long-term sustainability. Many small vendors come close to meeting contract requirements but fall just short.

“We don’t just connect businesses with buyers—we assess what’s preventing them from securing contracts,” Marcaida said. “If a vendor can meet 80% of an institution’s needs but is missing the last 20%, we partner with business service organizations to close that gap.”

The goal: laying a foundation for more inclusive economic growth in Rochester.

In addition to procurement opportunities, Black entrepreneurs often face hurdles in securing mentorship and access to capital. The Urban League of Rochester’s PowerShift program, launched in late 2022, addresses these issues by offering one-on-one mentorship, business development training and access to funding opportunities.

Navigating loans, grants and investors can be daunting. PowerShift works to simplify the process by connecting entrepreneurs with financial experts, business strategists and industry professionals.

The program has already helped several Rochester-area business owners expand their operations, strengthen their financial footing and raise their profiles in the community.

“PowerShift isn’t just about getting businesses off the ground—it’s about helping them thrive for the long haul,” said a program spokesperson.

While initiatives like RPEP and PowerShift are making tangible strides, systemic barriers persist. Many Black entrepreneurs continue to face challenges in accessing affordable capital, and financial institutions are often hesitant to lend in historically marginalized communities. The high cost of commercial space and disparities in business education also hinder long-term growth.

Marcaida acknowledged that skepticism among business owners is warranted, especially after years of initiatives that promised results but delivered little.

“Many entrepreneurs have seen programs come and go and wonder, ‘Why is this any different?’” she said. “What’s different now is that institutions are reaching out. They’re setting up meetings, making real connections and showing a commitment to change.”

That direct engagement is starting to move the needle. But sustained support from both public and private sectors will be critical to keeping up momentum.

With Rochester’s business community increasingly embracing data-driven strategies, mentorship and procurement reform, the goal is clear: create an equitable path forward for Black entrepreneurs.

The success of these efforts will be measured not only in contracts awarded or businesses launched, but by a broader economic transformation—one in which Black entrepreneurs have the resources, opportunities and support to succeed.

Marcaida welcomes community input as the initiatives grow. Those interested in sharing ideas or feedback can contact her directly at pmarcaida@rafs.org.